of the District of Columbia
Executive Office of the Mayor
Office of Cable Television
3007 Tilden Street,
Washington, D.C. 20008
Thursday, August 23, 2012
CONTACT: Kenneth Borden 202.671.0057,
Office of Cable Television Rebrands
TV-16 As District Of Columbia Network (DCN)
COMBINES NEW LOOK AND PROGRAMS WITH OCT'S AWARD-WINNING CONTENT
(WASHINGTON, DC) - The
DC Office of Cable Television (OCT) announced today plans to refresh
TV-16's programming and brand by embracing a new name and bold new
look that appeals to residents who seek government, public affairs
and lifestyle programming. Building on 27 years of government programming
and strong audience growth, TV-16 is evolving into the District
of Columbia Network (DCN).
"The District of Columbia is vibrant and thriving, and
that is reflected in DCN's bold new look, feel, and content,"
said Mayor Vincent C. Gray. "The rebrand of the channel
was a collaborative process involving feedback from District residents,
government and education programming experts, and the OCT team.
Together, we created a product that is informative, educational
Formally known as TV-16, the District of Columbia Network (DCN)
will provide visual content regarding the many programs, services,
and opportunities made available by the District of Columbia government.
DCN will supply its viewers with an all access pass to the District
government by presenting Mayoral press conferences, agency policy
statements, and current discussions around the Washington region.
The channel will also explore history, education, entertainment
and arts and culture in the nation's capital.
The new DCN logo is a strong, classic red circle with the word
"DCN" accented on a clean white background. The logo was
retooled to fit more effectively in multi-platform campaigns like
holidays, current events, and special occasions in the District.
The channel rebrand will go into effect on-air and online on September
5 with all-new productions including The Sound, The
District Dish, and The Kalb Report. New programs
focused on public affairs and current events will also premiere,
including Uptown/Downtown, a new series featuring
positive stories about people, communities and businesses in the
District that are the life blood of our city; yet they often flourish
without recognition behind the headlines. Additionally, DCN's tagline
will be "All DC. All The Time."
"This rebrand positions DCN as the destination for all
things Washington and will enhance our ability to be a trusted resource
for residents, the business community, and tourists,"
said OCT Director Eric E. Richardson.
# # #
The DC Office of Cable Television (OCT) is the
District Government Agency responsible for regulating cable television
in the District, as well as the administration of the District's
Government Access Channels TV-13, DCN and the District's Education
Access Channel DKN. OCT creates content that informs, educates and
entertains viewers via the District of Columbia's public, educational
and government (PEG) channels and other forms of content outlets.
The award winning content provides resourceful information on government
activity, education, current events, history and arts and entertainment.
Through its three cable television channels, OCT provides public
access to the governmental process, and insights into life in the
Follow OCT on Facebook and Twitter!
Follow OCT on Facebook at http://www.facebook.com/OCTDC and on Twitter